Over 64% of smartphone shoppers turn to mobile for ideas before heading out to the shop.  While consumers may not always have access to a tablet or laptop, mobile is the one device that is always on, connected and in reach.  Mobile Shopping is not just a trend, Google Insights has revealed:

  • 27% made purchases through a mobile site
  • 70% prefer using their smartphones in stores
  • 22% bought products and accessories through a mobile app

Mobile is the ideal platform to bridge retailer’s in-store and online experiences and is the perfect avenue for brand’s to communicate directly with the customer.

Benefits of having a mobile app for your fashion retail business are:

  1. Building brand awareness
  2. Discovery Features- allow users to browse clothes, shoes and accessories from a wide range of retailers.
  3. Personal Shopping Features- combines the bespoke service of a personal shopper with the convenience of mobile, which helps lead to the boost in sales.
  4. Improving the customer engagement.
  5. 24/7 Access to a Captive Audience
  6. Standing out from competition, be a thought leader! (Does your competitors have an app?)
  7. Building customer loyalty.
  8. Appeal to a Niche Market

Conclusion

Whether your planning a community-led app for your business or brand- focused app, fashion apps are a powerful tool, which have, disrupted and reinvented the omnichannel retail experience. Give your business a big boost, retain your valued customers, and stand out amongst other competitors with the help of bespoke SME Apps from SME App Solutions.